Privacy Policy

Effective Date: June 19, 2026

CARLE PTE. LTD. (“we,” “us,” or “our”) operates the website https://carle.sg/ and manages lead generation across digital platforms including Meta (Facebook/Instagram). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website, use our services, visit our showroom, or interact with our advertisements.

We are committed to protecting your personal data in strict accordance with the Singapore Personal Data Protection Act (PDPA).

1. Personal Data We Collect

Depending on how you interact with us, we may collect the following types of personal data:

• Identity & Contact Data: Name, email address, phone number, and mailing address.
• Verification Data: NRIC/FIN/Passport number and Driver’s License copies (required for booking and conducting test drives).
• Financial & Employment Data: Income details, employment history, and bank details (required if you apply for vehicle financing or loans through our partner networks).
• Vehicle Data: Current vehicle registration log cards, mileage, and condition details (required if you are trading in a vehicle).
• Technical & Usage Data: IP address, browser type, cookies, and tracking data regarding how you use our website.

2. How We Collect Your Data

We collect personal data from you through various channels:

• Directly from you: When you fill out contact forms on our website, book a test drive, request a quote, or apply for vehicle financing.
• Via Social Media & Ads: When you submit your information through Meta Lead Ads (Facebook/Instagram) or other advertising platforms.
• In-Person: When you visit our showroom, fill out physical forms, or hand us your business card/driver’s license.

3. How We Use Your Information

We use your personal data for purposes including, but not limited to:

• Sales & Services: Processing your vehicle purchase, scheduling test drives, arranging vehicle registration with the Land Transport Authority (LTA), and managing trade-ins.
• Financing & Insurance: Assisting you in acquiring car loans and motor insurance through our third-party panels.
• Customer Support & Communication: Responding to your inquiries, sending quotes, and providing updates on your vehicle delivery or servicing.
• Marketing: Sending you promotional materials, inventory updates, and special offers (only where you have provided clear consent under the PDPA).

4. Data Sharing and Disclosure

To fulfill our services, we may share your personal data with trusted third parties:

• Financial Institutions & Insurance Companies: To process your car loan and insurance applications.
• Government Agencies: Such as the Land Transport Authority (LTA) for vehicle ownership transfers and registration.
• Service Providers: IT support, CRM platforms, and marketing agencies acting on our behalf under strict confidentiality agreements.

We do not sell or rent your personal data to third parties for their own marketing purposes.

5. Data Security and Retention

We implement industry-standard physical, technical, and administrative security measures to prevent unauthorized access, collection, use, or disclosure of your data.

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by Singapore legal and business retention laws.

6. Your Rights Under the PDPA

As a data subject in Singapore, you have the right to:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request that we correct any inaccurate or outdated data.
• Withdrawal of Consent: Withdraw your consent for us to use or process your data (e.g., opting out of marketing emails) at any time.

7. Contact Our Data Protection Officer (DPO)

If you wish to exercise your rights, or if you have any questions regarding our data protection practices, please contact our Data Protection Officer by visiting our Contact Us page:

• Contact Page: https://carle.sg/contact-us/